To all of you with residential construction experience, what brand of asphalt shingles do you prefer? Recent storm damage is driving me to replace my roof, but budgetary restrictions forbid an upgrade to metal / slate / tile roofing. 

I am in the "mid-South" climate, snow is almost non-existant, and the roof pitch is 6 in 12, if that influences anything. Roof is in direct sun all day, no appreciable shade.